Third Avenue Books & Lunchpail Press: Guided Indie Publishing by Row House
Thinking of Self-Publishing? Here’s How to Stay Independent, Without Doing It Alone
Hello! I’m Rebekah Borucki, founder and president of Row House, and I’m thrilled to introduce Third Avenue Books and Lunchpail Press—Row House’s guided publishing imprints for indie authors who want to go big, but not alone.
Our goal is to provide hands-on support, national distribution, and a clear path to traditional publishing—all while giving you full creative control.
IMAGINE YOUR BOOK AMONG THESE TITLES
The Benefits of Big Publishing—No Hurdles, No Gatekeeping
Why choose Row House to publish your book? Because we’re not just another pay-to-publish press—we’re a traditional publisher offering guided indie publishing. With New York Times bestsellers, Kirkus-starred reviews, national distribution, and editorial excellence, we combine the creative control of indie publishing with the credibility and support of a traditional press.
You get personal guidance from industry pros, bookstore-ready design, and a publishing partner that believes your story deserves more than a vanity press.
ACCESS TO 15 RESOURCES TO SUPPORT YOUR SUCCESS
EVERY STEP OF THE WAY
Distribution, Marketing & Exposure
Your Book Featured in the Row House Catalog
Gain visibility alongside top titles in our official listings.
Distribution by Simon & Schuster
Get national bookstore and library reach through a Big Five publisher.
Built-In Marketing Support
Access to our Book Launch Success Plan and publicity community.
Trade Review & Award Submissions
We’ll submit your book where self-published titles can’t go.
Join the Row House Creator Community
Be part of a network of award-winning, mission-driven authors.
Professional Production & Publishing Services
Professional Editing Included
Work with our expert editorial team to make your manuscript shine.
Custom Interior & Cover Design
Your book will look as good as it reads—with stunning design.
Ebook Publishing on All Major Retailers
Your ebook on Amazon, Barnes & Noble, Bookshop, and more.
Audiobook Production with Spotify
Bring your book to life with audio—and get it in listeners’ ears worldwide.
Affordable Bulk Printing
Access discounted print rates not available to the public.
Vetted Talent-Matching
We pair you with trusted illustrators, editors, and designers.
Ownership, Rights & Long-Term Value
Keep 80% of Net Profits
You stay in control—and earn the majority of your book’s income.
A Clear Path to Traditional Publishing
Hit a sales goal and earn a full Row House publishing contract.
Library of Congress Submission
Official registration for increased legitimacy and access.
Free Copyright and ISBN Registration
Avoid hidden costs—We provide your official ISBNs and take care of the paperwork to protect your work.
End-to-End Publishing Support
We manage the entire publishing process so you don’t have to.
Transparent Pricing, Convenient Payment Plans
Packages start at $15,000 (for manuscripts under 75,000 words).
Budget-friendly, flexible payment plans available. We’re committed to making quality publishing accessible—without hidden fees or predatory contracts.
More Paths, More Possibilities
We believe every story deserves the chance to be shared. While we aren't able to acquire every manuscript through a traditional publishing model, Third Avenue Books and Lunchpail Press help bridge that gap—offering creators a way to publish their work with minimal cost and maximum impact.
Traditional Publishing Potential Built In
We believe in nurturing talent and growing with our authors. That’s why every Guided Indie Publishing agreement includes a built-in path to a traditional publishing deal. If your book hits specific sales goals, you’ll have the opportunity to transition to a Row House traditional contract—with no extra cost or resubmission needed.
Partnered Publishing, Powered by Integrity
Third Avenue Books and Lunchpail Press operate with the same values that define Row House’s traditional model. We carefully consider every submission for alignment with our mission: to amplify all voices and uplift stories that shift old narratives.
Whether you’re publishing with us traditionally or through our Guided Indie Publishing program, you can expect transparency, care, and a publishing experience rooted in equity.
We believe every story deserves the chance to be shared. While we aren't able to acquire every manuscript through a traditional publishing model, Third Avenue Books and Lunchpail Press help bridge that gap—offering creators a way to publish their work with minimal cost and maximum impact.
Now, Tell Us About Your Book!
Want more information about working with us to bring your book to life? Fill out this short form and we will be in touch shortly! We can't wait to hear from you!